The ‘if’ of ifPOP puts a question mark next to the notion of the “popular”: not all the music the project takes in its purview may be populist, commercialised, or mainstream. Yet “pop” captures the ethos of a vernacular – that which develops independent of institutions and formal training – and provides a starting point to unravel the histories and debates for which “popular” serves as a placeholder.
ifPOP’s intellectual project is to develop critical frameworks from an African context to trace the creative strategies and social dynamics of popular musics in South Africa. Through a series of public talks, symposia, performances, and conversations, it interrogates the ways that the notion of the popular finds expression and is challenged in Africa.
Why a Forum?
A forum is a platform for debate and exchange, and captures the public dimension of the project.
ifPOP embraces a spirit of collaboration, notably between
The idea of a forum is significant: in Roman times it was a public space (often a square or a market)
where matters of public concern were discussed. In more recent usage, the internet Forum is a virtual
space where a virtual community share ideas, and tap into each other’s knowledge and experience.
IfPop is conceived as a forum, embracing the public dimension of popular music, but also in
acknowledgment of how knowledge has shifted. It’s not only the preserve of specialists, but also
something that resides within a community and something that is gained through practice and
experience. IfPop strives to bring knowledges that exist within music communities and among music
practitioners into the academic space.
A transcription of the interview with Kyle Shepherd from the first Jazz Conversation, is featured in the South African Music Studies Journal (SAMUS) Vol. 38.
The following are the soundclips of accompanying the interview transcription:
